Brighton Naked Bike Ride; worthy and sexy

When you want to say something serious (or worthy) it’s often a good idea to give it a quirky or sexy hook. The World Naked Bike Ride does just this; their mission is to draw attention to global warming and the safety of cyclists.

But unfortunately that sexy hook often obscures the underlying message, my brief here was to capture the events of the day and put over the serious issues behind the demonstration – without it becoming too worthy – and get it all down in under two minutes. This video got over 100,000 views in the first month.

Need great video? Get in touch.