How important is it to have a mobile friendly website?

Very.

A new report from Adobe suggests that Google’s tweak to its search algorithm to favour websites considered mobile-friendly had a major impact (The Wall Street Journal). Adobe found that traffic to non-mobile friendly websites from Google mobile searches fell 12 percent relative to mobile-friendly sites in the two months after the change on 21 April.

All the MediaFox websites are mobile friendly (often called responsive as they respond to the device used) because mobile is the future.